ppaajewelry SVP Creative Directors, Francesco Terzo and A. Filippo Ficarelli are the creative duo that bring the ppaajewelry jewelry vision to life. They joined the brand back in 2016 and have been guiding the creative direction and design creation ever since. Through the art of craftsmanship, Francesco and Filippo work closely with materials such as lab-grown diamonds, sterling silver and gold-plating, when creating pieces that enable you to harness the different types of love in your life.
Innovation, design and craftsmanship are at the heart of the jewelry we create at ppaajewelry. With every new collection, Francesco and Filippo approach it with a combination of care, consideration and of course, creativity. From collecting inspiration and selecting high-quality materials to crafting their jewelry designs utilizing innovative techniques, each piece is given the time, attention and quality control it deserves.
They share an appreciation for the art of craftsmanship; a trait that is evident in every ppaajewelry collection. When working with high-quality materials like sterling silver, they use oxidisation in their favor to enhance every detail of many pieces. The metal must be 92.5% pure silver to be considered sterling silver. And ppaajewelry pieces always are.